[E286.Ebook] PDF Ebook The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business, by David Weber

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How to start, grow, and succeed in the food truck business.

Food trucks have become a wildly popular and important part of the hospitality industry.  Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network.  The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs.

Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in The Food Truck Handbook.  This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all.

• Includes profiles of successful food trucks, detailing their operations, profitability, and scalability.
• Establish best practices for operating your truck using one-of-a-kind templates for choosing vending locations, opening checklist, closing checklist, and more.
• Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finish, and ultimately expand your business.
• Stay lean and profitable by avoiding the most common operating mistakes. 
• Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development.

• Sales Rank: #25781 in Books
• Published on: 2012-04-03
• Released on: 2012-03-15
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .80" w x 6.05" l, .76 pounds
• Binding: Paperback
• 288 pages

From the Back Cover

The food truck craze has arrived. Don't miss out!

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs.

The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams. From concept development to gaining a loyal following to preventative maintenance on your equipment, this book covers everything you need to know about starting and running a successful food truck business, including:

• Profiles of successful food trucks, detailing their operations, profitability, and scalability

• How to write a sound business plan, set a reasonable budget, and raise the money to get started

• Best practices and tools to help you pick a truck, choose a location, find trustworthy vendors, and get your truck open on time

• How to stay lean and profitable by avoiding the most common operating mistakes??

• How to grow from one truck to multiple trucks, restaurants, wholesale, or a food truck franchise

About the Author

David Weber is a food truck advocate and entrepreneur. He is founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in New York City. David is also a cofounder of Rickshaw Dumplings, a growing fast casual chain that operates multiple food trucks. Prior to his experience in hospitality, David was a technology and business consultant. He holds an MBA from New York University's Stern School of Business and a BA in English literature from Yale University.

Most helpful customer reviews

29 of 29 people found the following review helpful.
Read this review like for more
By ProtoEvan
Starting a food truck Iv read all the books and this one was full of good working thoughts and considerations. I recommend joining a food truck group in your city just about all of them have one even here in Oklahoma City the OKC food truck association is a great way to go beyond the book and find out what permits and check lists you have to follow for your area. As long as your not the same type of food truck you'll find others will be more than happy to help and guide you. These books will help you build the plan but you need a working local knowledge in order to not violate a law. Just in my city I needed a LLC, a Inspection by the city health department, a permit by the health department, a site permit every time I park on private property, a annual permit I have to buy every year to go to special events, and a site inspection permit every time I park at a public event. Hope that helps like my reviews for more

50 of 51 people found the following review helpful.
A great guide to getting into the business
By Peter Stuyvesant
I read through the book quickly, since it is uncomplicated and presents the basic concepts in a clear and distinct way. For anyone who is thinking about starting a food truck business or is simply interested in what everyone is talking about, this is the book to buy. The author hits on the big picture "policy" issues and delves into the nitty gritty that you would never know unless you had been on the streets running a truck for years. Since he's in NYC, where operating a business can be the most difficult, it's good to get an almost 'worst case' scenario. The section on regulations was helpful, since the author shows the different requirements and issues faced in different cities. I liked the commentaries from other truck operators; a good way to bring in different viewpoints.

4 of 4 people found the following review helpful.
Very helpful
By Patti Pollock
Excellent tips on starting a food truck and has referrals to insurance and other reference points.

Well done manual, much more informative than Food Trucks for Dummies, which was sorely lacking.

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[Y437.Ebook] Get Free Ebook The Human Strategy: An Evolutionary Perspective on Human Anatomy, by John H. Langdon

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The Human Strategy: An Evolutionary Perspective on Human Anatomy, by John H. Langdon

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The Human Strategy brings a unique and accessible evolutionary approach to the study of human anatomy. Bridging the disciplines of anthropology and biology, it acknowledges that human beings are vertebrates, mammals, and primates, and that the anatomical systems of the human body reflect adaptations from each of these levels of classification. John H. Langdon identifies the significance of those traits that make humans distinct from other vertebrates, exploring adaptations to the musculoskeletal, nervous, and reproductive systems and to systems of homeostasis. He addresses the question: "What functions are represented in the body structure and what history lies behind them?" Framing the answers in terms of physiological goals, functional adaptation, and evolutionary contingency, he covers both soft- and hard-tissue systems. Langdon considers how behavioral changes in our ancestors--bipedalism and a changing diet that incorporated meat--relate to anatomical changes in nearly every organ system and contributed to expansion of the brain, a higher energy budget, and a prolongation of life history.
Integrating the most recent research in the field, The Human Strategy features more than 250 clear and well-labeled illustrations that explain anatomical systems and processes. It includes tables that detail the differences between the major classes of vertebrates, helping students to put evolutionary variations among species in context. A comprehensive glossary and an extensive bibliography are also provided. Ideal for upper-level undergraduate and graduate courses in human evolutionary anatomy, The Human Strategy can also be used in human anatomy and human evolution courses. Taking a more complete look at the human body in an evolutionary sense than any other existing text--and demonstrating that the human present is best understood in terms of our past--this volume serves as an excellent starting point for discussion, critical thinking, and further research.

• Sales Rank: #106600 in Books
• Published on: 2005-02-10
• Original language: English
• Number of items: 1
• Dimensions: 7.60" h x 1.00" w x 9.40" l, 1.88 pounds
• Binding: Hardcover
• 384 pages

About the Author
John H. Langdon is at University of Indianapolis.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Very interesting book on anatomy and evolution
By Kanetoshi Hattori
I read page after page. I was at the last page when I recongnized.

This book is a cream of crops which came out from years of dedicated work by an outstanding researcher and educator of anatomy and evolution.

There are many traditional anatomy books which explain structure but sometimes readers were not satisfied with questions not explained by the books. Dr. Langdon faithfully applied sciences related with human evolution and explains human body structure and function from the unique perspectives of evolution.

If combined with traditional clinical purpose anatomy books, you will have very clear and precise understanding of anatomy.

1 of 1 people found the following review helpful.
great author
By William Hartman
I had the benefit of being one of Dr. Langdon's students many years ago.

The depth of his understanding of anatomy is difficult to fathom.

He never used a single note to guide his teachings. He didn't need them. He was capable of drawing any structure throughout its evolutionary development from memory.

Buy this book.

0 of 0 people found the following review helpful.
First rate
By steefin
The title of my review says it all: first rate. This book honors anatomy and evolutionary biology on every page. Nothing makes sense in biology, we are reminded, without evolution, and the author never loses sight of that truth.

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[O567.Ebook] PDF Ebook Buyology: Truth and Lies About Why We Buy, by Martin Lindstrom

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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.

• Sales Rank: #28428 in Books
• Published on: 2010-02-02
• Released on: 2010-02-02
• Original language: English
• Number of items: 1
• Dimensions: 7.98" h x .68" w x 5.17" l, .51 pounds
• Binding: Paperback
• 272 pages

From Publishers Weekly
Through extensive and expensive research, Lindstrom provides an adequate primer on what neuroscience studies can tell society—particularly marketers—about how selling (and more important, buying) works. Whether considering the roles of sex, religion, product placement or contradictions in consumer habits between what they say and what they do, Lindstrom explores how brain-scan studies reveal an avalanche of information about what works and what doesn't. Though the information is intriguing, Lindstrom's disregard for the potential abuses of such information (such as marketers purposely manipulating people to buy products that are harmful, of which there is a proven track record) makes his enthusiasm suspect. Don Leslie provides a good voice for nonfiction material, using a congenial tone with good emphasis to keep the listeners engaged. His gentle but deep voice creates the impression of an older person imparting knowledge upon the youth, which may also lend some authority to the text. A Doubleday hardcover. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"A page-turner"
-Newsweek

" Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning."
-Fast Company

“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience”
-The Washington Post

“Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind”
-The Sunday Times (UK)

“Shatters conventional wisdom”
- CNBC

"...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner"
-BBC Focus Magazine

“Lindstrom's research should be of interest to any company launching a new product or brand”
-USA Today

"Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products."
-Time

“When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent.”
-The Eagle Tribune


“An entertaining and informative tome”
-The Seattle Examiner


“Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully."
- Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual

“Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”
-Guy Kawasaki, Author of The Art of the Start

"Martin Lindstrom is one of branding's most original thinkers"
-Robert A. Eckert, CEO & Chairman, Mattel, Inc.

“Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.”
-Ori Brafman, author of the bestselling book, Sway

"Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.”
-Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!"
-Andrew Robertson, CEO & President, BBDO Worldwide


Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience


From the Hardcover edition.

From the Publisher
New research shows how we really make buying decisions

Most helpful customer reviews

300 of 322 people found the following review helpful.
Infomercial?
By C. P. Anderson
This book has a very interesting premise - using MRI to examine, not cognition, memory, or emotion, but advertising. And some of the results are rather interesting. For example:

- Negative messages (anti-smoking ads, say) can activate desires just as easily as positive ones.
- Strong brands can activate the same brain centers as do religious topics.
- Indirect advertising (the coke glasses sitting in front of the American Idol judges) can be more effective than direct advertising.

Probably the biggest takeaway is that what people say and how they really feel are not the same. Actually, having written all this out, I'm not sure that these results really are all that unexpected and interesting after all. ;^)

My biggest beef with the book is how thin it is beyond the basic reporting of results. Yes, it actually is over 200 pages (just barely), but there is an awful lot of padding in there. Part of that is going over some very basic ideas (subliminal advertising, e.g.) ad infinitum, but also being extremely anecdotal. I like anecdotes, and feel they make for a great read, but the author really goes overboard - especially when it comes to anecdotes about himself.

In fact, the author's ego really gets in the way here. Here are some samples:

"But this study wasn't going to come cheap, and I knew that without corporate backing, it was dead in the water. But when I get an idea in my head that keeps me up at night, I'm persistent. Politely pushy, you might call it. Those twenty-seven messages on your answering machine. They're all from me (sorry)."

and

"By way of profession, I'm a global branding expert. That is, it's been a lifelong mission (and passion) to figure out how consumers think ... If you look around, chances are you'll find my branding fingerprints all over your house or apartment ... As a branding expert and brand futurist (meaning that the sum of my globe-hopping experience gives me a helicopter view of probable future consumer and advertising trends) ..."

and

"I've been told more times than I can count that my appearance is as unconventional as what I do for a living ... My features [he has a baby face], my raked-back blond hair, and my habit of wearing all black give a lot of people the impression that I'm some kind of quirky child evangelist, or maybe some precocious, slightly wired high-school student who got lost on the way to the science lab and ended up in a corporate boardroom by mistake. I've gotten used to it over the years. I suppose you could say it has evolved into my brand."

Overall, the tone of the book is more one of simply trying to drive business (including a URL to his site in the book's last sentence) than actually reporting anything seriously. A little sad, given the premise and all the hype and expectation the author tries to generate.

This also brings up the issue of ethics, which the author barely touches on. Apart from the issue of the book being basically a long infomercial, I also wondered about the intrusiveness and manipulation that would be inherent in applying some of the findings. It really only gets an oops-almost-forgot two sentences at the end of the book:

"Because that is a world in which we, the consumers, can escape all the tricks and traps that companies use to seduce us to their products and get us to buy and take back our rational minds. And I hope that by writing Buyology, this is the world I have helped bring about."

A much better read would be Click: What Millions of People Are Doing Online and Why it Matters - same large topic, but much more interesting, informative - and modest.

146 of 160 people found the following review helpful.
Should have been a 3 page magazine article
By John Coley
This book was 50% review of other brands and ad campaigns, 30% bragging about how cool the "experiments" were, 10% new data that was only semi compelling, and 10% telling you what they just told you.

If they really stretched it, this should have been a 3 page article in a reader's digest. Maybe a 1,000 word article in the WSJ.

The most interesting thing I learned was about "mirror neurons" and how our brains imagine, e.g., eating an apple when only watching someone else do it. But that is not enough for a whole book. There were other tidbits but not worth the $ or effort to learn them.

I bought this book on tape along with "Tribes" by Godin. Audible is giving that one away for free. I would have paid $20 for Tribes and nothing for Buyology. It's almost as if the author of Buyology said "well since I have spent all this money for research I guess I should write a book."

139 of 153 people found the following review helpful.
5 minutes of clear thinking will answer every question you might have thought this book would answer.
By David McDowell
This is the first book in a long time I felt like taking back, and demanding a refund.

Filled with common-sense observations inflated with info-mercial style prose, it's a shadow of the scientific study it claims to be.

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Brittney Calloway REI Automation Blueprint is a complete how to, A - Z guide for the real estate investing entrepreneur, looking to step into the new era of real estate investing automation.


Brittney will cover such topics as working with and hiring virtual assistants, how to automate social marketing tasks and what are the best tools and resources she uses to run her real estate business in the 5 different markets across the United States where she is actively doing deals in....

• Sales Rank: #837078 in eBooks
• Published on: 2016-02-22
• Released on: 2016-02-22
• Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
What a great read. I must admit
By James Winston
What a great read. I must admit, I was a little skeptical when I first seen this. I though it was going to be one of those books where the author is doing nothing more then trying to sell some other course or something, without really sharing any good information. Boy was I wrong, This little book is filled with detailed information about how to set up your real estate business using virtual assistants. Brittne Calloway really pulls back the curtain and shows you exactly how she's been so successful in such a short period of time.

Thank you Brittney Information I learned from this one book I'm sure will make a huge impact on my real estate investing business..

0 of 0 people found the following review helpful.
Clear & Concise Guide Full of Actionable Tasks - Minus the typical "Guru" Fluff!
By Jade
I had the pleasure of attending a live workshop yesterday where Brittney spoke about how she was able to scale her real estate business in a ridiculously short amount of time. I picked up one of her books before leaving and said to myself, "I'll read a couple of chapters when I get home tonight." Well..... Once I opened up the book, I did NOT put it down. I actually heard Pringles jingle in my head as I watched rays of sunlight begin to peak through my window while finishing up the last few pages this morning. From cover-to-cover, this book is FULL of ACTIONABLE, MEASURABLE tasks that one could immediately implement to help expand and begin to FULLY automate their real estate business. I'm sure that a few of the tasks she shared have heard before by investors, but having them together all in one place makes it extremely easy for anyone to hit the ground running. It's not a huge book, but what it lacks in length, it definitely makes up in QUALITY.

Here's the rundown of the chapters:

• Introduction
• Chapter 1 - Why Virtual Assistants?
• Chapter 2 - My Story
• Chapter 3 - What Will Be Your Virtual Plan?
• Chapter 4 - Who Should Be On Your Team?
• Chapter 5 - How Do You Build Your Team?
• Chapter 6 - How to Train and Evaluate Your Team
• Chapter 7 - The Weeds of What VAs Can Do
• Chapter 8 - VA Social Media Impact
• Chapter 9 - Leads
• Chapter 10 - Assisting in Real Estate Finance
• Conclusion
• Our Consulting Course
• Appendix (Includes a bunch of checklists & forms to help you take prompt action!)

The REI Automation Blueprint is written in such a way that it offers a HUGE amount of help to newbie investors, while still providing quite a few tips for seasoned investors as well. It's clear that Brittney poured her heart and desire of helping other investors succeed into this book. It's also written in a very simplistic, non "GURU," down-to-earth manner that makes you feel like a she's a close friend who is genuinely trying to help you make a series of small, calculated, yet necessary tweaks in your business to help you achieve MASSIVE SUCCESS. Brittney is extremely transparent in explaining how she was able to rapidly expand her real estate business and does not hold back in sharing countless ways for others to do the same. There were many times while reading the book, I found myself thinking about how I could easily apply the information to other areas of business as well.

One area that I could really relate to is when she discussed NOT being a MORNING PERSON.... Anyone one who knows me knows that (historically) me and mornings just don't get along. But I could clearly see how working towards becoming a morning person could benefit both myself and my business after reading this section. I also loved how she shared her morning routine (and the importance of keeping your morning routine). She also shares her heart of really being FIRST in the business of helping people - regardless of whether or not they would conduct a transaction with her. There were so many things that resonated with me in this book.

Another thing I really loved about the book was that she wasn't "pitching" her course on every other page (as some people do). Yes, she does have a course that she offers, but she only mentions it ONE TIME, and it's at the very end of the book. I'll definitely be implementing the things recommend in the REI Automation Blueprint and I highly recommend this book to anyone looking for ideas of different ways to expand and automate their real estate business.

0 of 0 people found the following review helpful.
... bought this book several months ago and I was amazed at how straight and to the point this book ...
By Brian
I bought this book several months ago and I was amazed at how straight and to the point this book is. Brittney lays out step by step from beginning to end what you should do in order to automate your REI business. I implemented the tools, resources, and strategies as I read them and I am having good results with my virtual assistant. I work two jobs 6 days a week 13hrs a day so doing all the cold calling, emailing, social media, and negotiating was overwhelming. I needed a virtual assistant to help me with every aspect of my business. After hiring my virtual assistant, I noticed an increase in production with my business which ultimately lead to me closing my first wholesale deal and making $10K all from applying what I learned in this book. I would recommend this book to anyone who is serious about taking their real estate business to the next level.

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• Binding: Digital

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Crocheted mandalas are having a moment! And it's no wonder the lovely mandala is in vogue: one evening is often enough to begin and finish something eye-catching. Many crocheters make mandalas as a meditative activity, while others love them simply for the wonderful opportunities they offer for mixing colors and stitch textures. A new take on traditional shapes, like granny squares or hexagons, these attractive crocheted circles are causing a real buzz in the crochet community.

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• Sales Rank: #28296 in Books
• Brand: AP Editions
• Model: 335118
• Published on: 2016-03-15
• Released on: 2016-03-15
• Original language: English
• Number of items: 1
• Dimensions: 8.32" h x .34" w x 8.73" l, .74 pounds
• Binding: Paperback
• 128 pages

Features

• SM-83050
• 9781250083050
• Brand New Item / Unopened Product
• Macmillan Publishers

About the Author
HAAFNER LINSSEN is a blogger and crochet enthusiast who enjoys classic crochet with a modern twist. She has contributed to Mollie Makes magazine. Mandalas to Crochet is her first book.

Most helpful customer reviews

6 of 6 people found the following review helpful.
One of the Best Crochet Books!
By Marjorie A. Obrist
MANDALAS TO CROCHET: 30 GREAT PATTERNS is one of the best books in my extensive library of crochet books. I learned two techniques from this book--how to join rounds with a needle and how to create a magic ring--and have used them a number of times. The explanations and illustrations in this book are very clear and quite helpful, and the beautiful mandala patterns are inspiring. I do wish that more craft books came with a spiral binding.

12 of 13 people found the following review helpful.
The book is very good step by step instructions
By RiRi
I Got this book for my grandma to keep her brain functioning as she is getting older she loves to crochet and is always looking for new patterns. The book is very good step by step instructions, it has amazing color picture, the only downside to it is the packaging need a little of work. It came wrapped in a cardboard not fully cover and while i am pro minimal waist and environment friendly ways i think this might it to be cover in plastic, because when i received it, was pouring rain some of the pages got wet. If i had not notice that the mail man drop by and when to retrieved it, i think it would gotten damaged completely.

12 of 13 people found the following review helpful.
What took you so long?
By Joyce
OMG! This is so great - and I haven't even started crocheting! Not just great patterns and ideas and projects - but detailed diagrams and specific "fixes" and troubleshooting when you get those weird ripples and cupping on your round projects.

The only bad thing I have to say about this book is that I am sadly disappointed that it wasn't around 20 years ago when I crocheted that huge rag rug that never did lay flat... *sigh*

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Signed inscription reads: "For Vern Beatty with best wishes for a merry xmas, from Nick Muray and Miguel Covarrubias"

• Sales Rank: #1485870 in Books
• Published on: 1954-06
• Ingredients: Example Ingredients
• Number of items: 1
• Binding: Hardcover
• 314 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
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By ELLLIOT GARCIA
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London published Autobiography

• Sales Rank: #7132979 in Books
• Published on: 1988
• Format: Import
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 464 pages

Most helpful customer reviews

9 of 10 people found the following review helpful.
Interesting, although the author explains only part of the history
By cgriell
Well, I read this book after viewing Job's lecture at Stanford […] really fascinating. So I would know what was happening behind the scenes, and what went wrong on the love story of Jobs and Sculley.

The book explains Sculley's East Coast (and Republican) vision of how to manage a big company, which, is, essentially, I may say a "military" way to organize a company, with clear objectives and responsabilities, vs. the West Coast (and Democrat) which is more cooperative and less organized. Of course you cannot manage a multimillion company with the manager deciding on everything, from the profile of the programmers to hire to the marketing budget.

It explains also the big mistake Sculley (and others have done) when trying to emulate the Sosa wars, with IBM-PC vs. Macintosh. A consumer may just pick one Pepsi on the shelves of a supermarket, and test it, and eventually switch brands... An IT Manager simply cannot do that, and its amazing that people as smart as Apple Board of Directors didn't see this. Anyhow, since then Apple has profiled his public and they did not try to compete with PC clones anymore. They aim their sales to a prospective buyer who is not the IT Manager anymore. Probably this is not a decision done by Jobs when returning to Apple.

What the book says is not as important as what the book hides, probably the fact that not all companies are created equal, and there is no such thing as "one size fits all". Probably Sculley was the right man for the job in a certain moment, but sure Apple under his management would have become a "me too" company, as Hewlett-Packard is now. Of course I prefer the panache of DEC trying to convince the world to follow their way - although they did not suceed - to the Compaq-HP deal, manufacturing dull machines with dull O.S.

0 of 1 people found the following review helpful.
On that topic the text does disappoint the reader
By Steven C. Thedford
I read Odyssey because Sculley was considered an expert on marketing. On that topic the text does disappoint the reader; he’s an exceptional person who will teach you techniques, such ideas as “Marketing as Theatre” that we take for granted today.
John Sculley was an executive, who steered Apple Computer through the turbulent waters of the 1980’s who came from Pepsi. Yet, there’s an interesting soap opera in book. John Sculley helped oust Steve Jobs from Apple in the1980’s, but it was Steve Jobs who recruited John Sculley to come to Apple Computer in the first place. Who said computers were boring?

2 of 2 people found the following review helpful.
Fascinating view into the Sculley vs. Jobs battle
By M. Stewart
When the author relates the story of being lured from Pepsi to Apple, and the introduction of the Apple Macintosh, this book is fascinating. When John Sculley inserts sections about management styles, it can bore you to tears; just skip them, nothing noteworthy in the management sections anyhow. It was fun to read this book several years after its publication, with the added depth that passage of time provides. A must-have for those interested in the early history of Apple.

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Dual units

ASHRAE, founded in 1894, is an international organization of some 50,000 persons. ASHRAE fulfills its mission of advancing heating, ventilation, air conditioning, and refrigeration to serve humanity and promote a sustainable world through research, standards writing, publishing, and continuing education.

The ASHRAE Handbooks are the design standard for control of built environments with volumes on Systems and Equipment, HVAC Applications, Refrigeration and Fundamentals. Each is updated every four years. In addition to publishing design guidance for engineers, architects, and facility managers, we also publish a series of texts for classroom use.

Some of the areas we publish in include:
-Energy Modeling and Auditing
-High Performance Building Design
-Psychrometrics
-Indoor Air Quality and Environmental Quality
-Data Center Energy Efficiency
-Noise & Vibration Control
-Humidity Control
-HVAC for Healthcare Facilities

• Sales Rank: #1462668 in Books
• Brand: Brand: American Society of Heating, Refrigerating and Air-Conditioning Engineers
• Published on: 2001-01-01
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 11.50" w x 1.25" l, 3.65 pounds
• Binding: Hardcover
• 512 pages

Features

• Used Book in Good Condition

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0 of 0 people found the following review helpful.
Five Stars
By Robert Cote
lots of info

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• Sales Rank: #9281063 in Books
• Published on: 2002-04-01
• Original language: French
• Number of items: 1
• Dimensions: 6.10" h x .59" w x 9.25" l,
• Binding: Paperback

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